Max is a Senior Developer Advocate at n8n, known in n8n's community as The Original Flowgrammer. He brings over a decade of experience in design, automation, and AI-driven workflows. Previously, as Head of Design at n8n, he led the launch of its SaaS offering, scaling it to $1M ARR and achieving the industry's highest NPS for developer-focused workflow automation. With a background in UX, product design, and blockchain innovation, Max has worked across startups, shaping intuitive, high-impact digital experiences. A University of Michigan graduate with a BA in Social Computing Informatics, he specializes in AI, automation, and user-centric design.
Automation is entering a new phase defined by agency. Traditional automation targets high-impact, low-effort tasks first, leaving diminishing returns for complex processes requiring human judgment. LLMs have altered this equation by effectively processing ambiguous human inputs. As systems become more agentic, automation's potential value expands dramatically. Humans aren't being replaced. They're being upgraded to focus where their creativity and judgment truly matter. Organizations strategically blending human expertise with agentic automation will thrive in this new paradigm.