Streamline Creative Workflows with AI for Targeted Social Media Campaigns

About this session

Explore how AI is redefining brand growth across digital platforms with Genus AI’s industry-leading generative platform. With over 40 million product catalog images and videos generated each month, Genus AI enables brands to automate dynamic ad creation and drive performance at scale across Meta, TikTok, Google, Pinterest, and more. In this session, Genus AI Founder Tadas Jucikas shares how Dynamic Product Ads (DPAs) have emerged as the go-to ad format for performance marketers. In the last three years, brands using Genus AI have seen their revenue on Meta grow more than 5x—and optimized dynamic ads through Genus AI are consistently outperforming other formats. Which marks a major shift in digital advertising, one that's accelerating as platforms prioritize personalization and automation. Learn why proper DPA creative is critical, how Genus AI uses actual campaign data to identify the most effective creative elements for different product sets, and how brands across apparel, beauty, luxury, and electronics are scaling more efficiently with AI. Whether you're a marketer or an engineer, you’ll walk away with practical insights on using AI to streamline workflows, boost return on ad spend, and drive long-term growth.