EJ is the co-founder and CEO of Tofu helping B2B marketing teams to do more with AI. Previously, he led teams at Meta, Google and Affirm. EJ's primary goal is to directly integrate Generative AI capabilities into a marketer's every day workflow so teams can do more with less.
This session will explore how AI agents can transform the creation of personalized omni-channel content at scale. We will discuss leveraging data to tailor marketing messages and achieve higher conversion rates. Attendees will gain insights into optimizing engagement and driving more effective marketing strategies across multiple channels.