Leslie Forman
Leslie is a user experience researcher, facilitator, and educator with 20 years of experience. She designs experiences that bring clarity, connection, and momentum to teams and communities. At the California College of the Arts, she teaches the next generation of designers how to gather real-world data, craft insights, and build valuable products. Previously Leslie led user research at LinkedIn, Workday, and Cisco, where she was known for her creative and collaborative approach. A San Francisco native, Leslie graduated from the University of California, Berkeley, and has lived in China and Chile.
Speaker Sessions
A Sketchy Approach to Product-Market Fit: Hands-On Workshop for AI Builders
We'll use pen and paper to sketch out the elements of product-market fit for your AI-powered idea. With AI-powered tools, we can leap from early-stage idea to interactive prototype more quickly than ever. But in this accelerated process, we sometimes lose sight of the fundamentals: Who are you building for? What do they really need and want? How do you know if your product is really meeting their needs? No matter your level of artistic or technical skill, this low-tech approach will help you clarify your path to product-market fit.