Matt is the Director of Product Management at Salesforce, currently leading the development of the segmentation feature for Data Cloud (formerly CDP) with Generative AI. With nearly a decade at Salesforce, he has played a key role in shaping customer data solutions, notably with Salesforce IoT product. Previously, he founded Big Data Tidbits, consulting for companies like Cloudera and Prediction.io. With deep expertise in big data, product strategy, and AI, Matt focuses on building scalable, data-driven solutions that enhance customer engagement.
AI agents are transforming how employees and customers interact with data, making experiences more intuitive, automated, and context-aware. This talk explores key UX principles for designing AI-driven workflows that balance efficiency with user control. Learn how trust, transparency, and explainability shape successful AI-powered interfaces and enhance user adoption.