Apoorva Dornadula
Apoorva is the Senior Engineering Manager at Smartly.io, where she leads the AI Product Lab (Creative), focusing on integrating AI-driven solutions to enhance creative processes for marketers. Prior to this, she was the Head of Engineering at Viralspace, a visual intelligence platform acquired by Smartly.io, where she developed technologies that provided actionable insights for social media advertising. Apoorva holds a Master's in Computer Science from Stanford University, where she conducted research on visual relationships in images. She is dedicated to advancing AI in marketing through innovative technology and data-driven insights.
Speaker Sessions
Real-Time Audience Engagement with AI Agents
Join us to discover how AI Agentic Workflows can significantly enhance quick reaction times to media moments, maximizing audience engagement. We will delve into Smartly.io’s Real-Time Reach and Frequency (RTRF) and Brand Pulse features as tools engineers can harness to capitalize on trending topics and real-time events effectively. Empower your engineering teams to integrate AI seamlessly into marketing strategies for optimized audience interaction.