Ben is Principal Platform Evangelist for Generative AI at Adobe where he leads strategy, initiatives and technical marketing for Adobe Firefly, Adobe's family of visual generative AI models. For almost a decade, he has helped take and some of the latest Adobe technologies and transformed them in to value for Fortune 100 companies. He has over 20 years experience working with different creative workflows from 2D design, photography, and video production.
Ben Vanderberg, Principal Platform Evangelist for Adobe Firefly, showcases how creatives can use GenAI-powered capabilities directly inside of creative tools like Adobe Photoshop, Illustrator, Adobe Express and more.