Ed Giansante
Ed is a seasoned community strategist and growth leader, currently driving B2B engagement at Persona. With over 15 years of experience, EC has built and scaled thriving communities across the tech and education sectors, including global roles at Wix and VMware. As the founder of Edublin, EC grew one of the largest Portuguese-speaking communities focused on international exchange, reaching millions monthly. An MIT Sloan graduate in Artificial Intelligence Strategy, EC is passionate about connecting people, empowering startups, and building inclusive digital ecosystems.
Speaker Sessions
[Closing Panel] Events and Community as Your Growth Engine
In today’s competitive landscape, the strongest go-to-market strategies aren’t built behind closed doors — they’re built in the crowd. This session explores how events and community can serve as powerful, scalable engines for growth. Learn how to turn your audience into advocates, create meaningful experiences that drive conversions, and build lasting engagement beyond the funnel. Whether you're launching a new product or scaling an existing one, discover tactical ways to harness the momentum of community and the impact of live and virtual events to accelerate your GTM success.
