Jessie Ma, director of artist relations and prompt engineer at Pika, a multifaceted artist and designer, has pioneered in utilizing 100% AI-generated content as virtual production backgrounds in a perfume campaign. Her diverse expertise spans VR/AR design, advertising, fashion, and acting, with her work featured in prominent venues like The Oculus and top magazines such as Harper's Bazaar and ELLE MEN. Collaborating with celebrities and major brands like Christian Dior and Honda, Jessie has also led influencer projects in advertising and authored a digital art column for Hearst's ELLE MEN. She furthered her passion for digital art with a Master's in Integrated Design and Media at NYU, focusing on AI and creating innovative VR/AR projects.