Tada is the Founder and CEO of Genus AI, a generative AI platform helping D2C and e-commerce brands enhance their growth through AI-generated content across social channels like Facebook, Instagram, TikTok, and Pinterest. With over 10 million product images generated in 2023, Genus AI simplifies access to cutting-edge AI tools for creative and performance marketers. Tada also serves as the Founding Dean and Advisor at Turing College, an EU-accredited online institution focused on AI and Data Science. Tada holds a PhD in Computational Biology from the University of Cambridge and has extensive experience in AI, product management, and strategic partnerships.