Yana Welinder
Yana is the Founder, CEO, and CPO of Kraftful, an AI assistant helping 50,000 product teams build better products by listening to users at scale. Named a Most Innovative Company by Fast Company, Kraftful is backed by Y Combinator, Google, Samsung, and other exceptional investors and entrepreneurs. Yana’s leadership at Kraftful was recently recognized with the 2025 CPO Award by Products That Count, alongside CPOs from Amazon, Salesforce, Microsoft, and other top companies. She's also a Stanford Fellow, Senior Venture Partner at Pioneer Fund, and has been a featured speaker at Masters of Scale, the UN Internet Governance Forum, Yale, NYU, and numerous product events and podcasts.
Speaker Sessions
Design products users love with AI-powered insights
Discover how AI powers smarter design decisions by rapidly extracting critical insights from massive amounts of user feedback. Named Most Innovative Company in Design alongside Jonny Ive’s LoveFrom, Kraftful’s proprietary AI analysis turns mountains of user feedback into prioritized feature requests, UX improvements, bug fixes, and actionable product insights. Learn how to effortlessly collect and analyze feedback from user interviews, surveys, support tickets, sales calls, forums, reviews, social media, and beyond.
Craft loved products with AI insights
Learn how designers craft solutions that better address user needs using critical insights distilled from volumes of user feedback. Named Most Innovative Company in Design alongside Jonny Ive’s LoveFrom, Kraftful’s proprietary AI analysis turns noisy user comments into prioritized feature requests, UX improvements, bug fixes, and actionable product insights. This workshop will explore how to use Kraftful’s agentic flows to effortlessly collect and analyze feedback from user interviews, surveys, support tickets, sales calls, forums, reviews, social media, and beyond.