Back to Agenda
Marketer Day
Apr 15, 2025
1:50 pm
-
2:05 pm

Grounding Ai-driven Creative Development in Human Truth

Add to Calendar Apr 15, 2025 Apr 15, 2025 America/Los_Angeles Grounding Ai-driven Creative Development in Human Truth ​Marketers are rapidly adopting GenAI to develop creative content for their brand campaigns. But how can you ensure these AI-driven ads truly resonate with your audience? In this session, discover how grounding AI-driven creative prototyping in real-world data can make your campaigns both innovative and relatable.​ Main Stage | Gateway Pavilion - Pier 2 | 2 Marina Blvd, San Francisco, CA 94123

About this session

​Marketers are rapidly adopting GenAI to develop creative content for their brand campaigns. But how can you ensure these AI-driven ads truly resonate with your audience? In this session, discover how grounding AI-driven creative prototyping in real-world data can make your campaigns both innovative and relatable.​

Session Speaker

Anshuk Gandhi

VP Product
Swayable
Access Slides

More sessions

Marketer Day
Apr 15, 2025
9:20 am

Building Better AI Customer Experiences

Join this session to understand what it takes to design, build, and deploy leading AI customer experiences that delight customers and automate more.

Braden Ream
|
Voiceflow
More Information
Marketer Day
Apr 15, 2025
11:20 am

Autonomous Ai Campaigns That Drive Revenue

This session will explore how AI agents can transform the creation of personalized omni-channel content at scale. We will discuss leveraging data to tailor marketing messages and achieve higher conversion rates. Attendees will gain insights into optimizing engagement and driving more effective marketing strategies across multiple channels.

EJ Cho
|
Tofu
More Information
Marketer Day
Apr 15, 2025
11:40 am

Bots with Brains: How You Can Build AI Agents That Will Actually Do Things

Marketing is evolving fast—and AI agents are the next leap forward. In this hands-on workshop, you'll learn how to design, build, and deploy AI agents that automate repetitive tasks, generate content, personalize customer experiences, and scale your impact without scaling your team, no coding required! This session will give you the tools to: - Understand the difference between chatbots, automations, and true AI agents - Identify high-impact use cases for agents in your marketing workflows - Build your first agent using intuitive no-code tools - Avoid common pitfalls in AI You’ll walk away with a working agent, a playbook for applying agents across your funnel, and the confidence to lead your team into the AI-powered future of marketing.

Reid Robinson
|
Zapier
More Information
Browse Agenda