Speaker
Anshuk Gandhi
VP Product
Anshuk is the VP of Product at Swayable, the gold standard in creative pretesting and measuring persuasion. Previously, he scaled predictive assessment tools as VP of Growth at Triplebyte, led product strategy for LinkedIn's hiring marketplace, and advised companies on strategic decisions and operational transformations as a consultant at McKinsey & Co.
speaker Agenda
Speaker Sessions
Marketer Day
Main Stage
Apr 15, 2025
12:00 pm
Grounding AI-driven Creative Development in Human Truth
Marketers are rapidly adopting GenAI to develop creative content for their brand campaigns. But how can you ensure these AI-driven ads truly resonate with your audience? In this session, discover how grounding AI-driven creative prototyping in real-world data can make your campaigns both innovative and relatable.
VIDEO