Back to Agenda
Marketer Day
Apr 15, 2025
5:00 pm
-
5:50 pm

Automating Data-Driven Marketing Decisions with AI Agents

Add to Calendar Apr 15, 2025 Apr 15, 2025 America/Los_Angeles Automating Data-Driven Marketing Decisions with AI Agents This workshop will delve into how Riley's AI features, like Automated Analysis and Data-Driven Prioritization, can streamline marketing workflows by synthesizing data with a single click. Participants will explore how to leverage AI agents to transform raw data into actionable insights that drive impactful marketing strategies. Learn how real-time collaboration and centralized data access enhance decision-making and execution speed, aligning teams for customer-driven success. Workshop 2 | Gateway Pavilion - Pier 2 | 2 Marina Blvd, San Francisco, CA 94123

About this session

This workshop will delve into how Riley's AI features, like Automated Analysis and Data-Driven Prioritization, can streamline marketing workflows by synthesizing data with a single click. Participants will explore how to leverage AI agents to transform raw data into actionable insights that drive impactful marketing strategies. Learn how real-time collaboration and centralized data access enhance decision-making and execution speed, aligning teams for customer-driven success.

Session Speaker

Kevin Ma

Co-Founder & CTO
Riley AI
Access Slides

More sessions

Marketer Day
Apr 15, 2025
9:20 am

Building Better AI Customer Experiences

Join this session to understand what it takes to design, build, and deploy leading AI customer experiences that delight customers and automate more.

Braden Ream
|
Voiceflow
More Information
Marketer Day
Apr 15, 2025
11:20 am

Autonomous Ai Campaigns That Drive Revenue

This session will explore how AI agents can transform the creation of personalized omni-channel content at scale. We will discuss leveraging data to tailor marketing messages and achieve higher conversion rates. Attendees will gain insights into optimizing engagement and driving more effective marketing strategies across multiple channels.

EJ Cho
|
Tofu
More Information
Marketer Day
Apr 15, 2025
11:40 am

Bots with Brains: How You Can Build AI Agents That Will Actually Do Things

Marketing is evolving fast—and AI agents are the next leap forward. In this hands-on workshop, you'll learn how to design, build, and deploy AI agents that automate repetitive tasks, generate content, personalize customer experiences, and scale your impact without scaling your team, no coding required! This session will give you the tools to: - Understand the difference between chatbots, automations, and true AI agents - Identify high-impact use cases for agents in your marketing workflows - Build your first agent using intuitive no-code tools - Avoid common pitfalls in AI You’ll walk away with a working agent, a playbook for applying agents across your funnel, and the confidence to lead your team into the AI-powered future of marketing.

Reid Robinson
|
Zapier
More Information
Browse Agenda