About this session
In this session, industry experts will gather to discuss the rapidly evolving landscape of AI-driven digital advertising. This comprehensive discussion will cover the latest AI technologies and their applications in enhancing ad targeting accuracy, optimizing budget distribution, and maximizing campaign performance. Panelists will explore real-world case studies demonstrating AI's impact on ROI, and forecast future trends in AI integration. Attendees will gain insights into best practices for leveraging AI for effective media buying, understanding AI-driven analytics for audience segmentation, and navigating the challenges and opportunities presented by AI in the digital advertising realm.
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Jan 29, 2024
Jan 29, 2024
America/Los_Angeles
Leveraging AI for Ads and Media Buying
This session is focusing on the transformative role of artificial intelligence in advertising and media purchasing strategies, exploring how AI optimizes targeting, budget allocation, and campaign effectiveness.
Main Stage | The Hibernia | 1 Jones St, San Francisco, CA 94102