Marketer Day
Jan 29, 2024
11:05 am
-
11:25 am

Leveraging AI for Ads and Media Buying

This session is focusing on the transformative role of artificial intelligence in advertising and media purchasing strategies, exploring how AI optimizes targeting, budget allocation, and campaign effectiveness.

Add to Calendar Jan 29, 2024 Jan 29, 2024 America/Los_Angeles Leveraging AI for Ads and Media Buying This session is focusing on the transformative role of artificial intelligence in advertising and media purchasing strategies, exploring how AI optimizes targeting, budget allocation, and campaign effectiveness. Main Stage | The Hibernia | 1 Jones St, San Francisco, CA 94102
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About this session

In this session, industry experts will gather to discuss the rapidly evolving landscape of AI-driven digital advertising. This comprehensive discussion will cover the latest AI technologies and their applications in enhancing ad targeting accuracy, optimizing budget distribution, and maximizing campaign performance. Panelists will explore real-world case studies demonstrating AI's impact on ROI, and forecast future trends in AI integration. Attendees will gain insights into best practices for leveraging AI for effective media buying, understanding AI-driven analytics for audience segmentation, and navigating the challenges and opportunities presented by AI in the digital advertising realm.

Add to Calendar Jan 29, 2024 Jan 29, 2024 America/Los_Angeles Leveraging AI for Ads and Media Buying This session is focusing on the transformative role of artificial intelligence in advertising and media purchasing strategies, exploring how AI optimizes targeting, budget allocation, and campaign effectiveness. Main Stage | The Hibernia | 1 Jones St, San Francisco, CA 94102

Session Speaker

Stella Tuovinen

Global Head of Marketing Science
Smartly.io

Apoorva Dornadula

Sr. Engineering Manager, AI Product Lab (Creative)
Smartly.io

Apoorva Govind

Founder & CEO
Bestever AI

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