Speaker
Stella Tuovinen
Global Head of Marketing Science
Stella Tuovinen is the Global Head of Marketing Science at Smartly.io. With expertise in A/B testing, randomized controlled trials, and geolocation-based causality measurement, Stella and her team distill valuable insights from years of advertising data. They bridge the gap between product development and customers, offering tailored recommendations and communicating the needs of clients to the optimization team.
speaker Agenda
Speaker Sessions
Marketer Day
Main Stage
Jan 29, 2024
11:05 am
Leveraging AI for Ads and Media Buying
This session is focusing on the transformative role of artificial intelligence in advertising and media purchasing strategies, exploring how AI optimizes targeting, budget allocation, and campaign effectiveness.
VIDEO
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Posts by
Stella Tuovinen
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