Stella Tuovinen
Stella Smartly is the Global Head of Marketing Science at Smartly, where she leads a team specializing in ad auction mechanisms, multi-touch attribution, and advanced optimization strategies. With expertise in multivariate testing and randomized controlled trials, she works closely with top advertisers to enhance campaign performance through data-driven insights. Previously, she held roles as a Customer Data Scientist and Team Lead at Smartly. Stella holds a Bachelor’s degree in Information Networks with a minor in Applied Mathematics from Aalto University.
Speaker Sessions
AI Across the Funnel: the Smartly Advantage in Media Buying & Creative
Join us for an insightful session on how Smartly.io is revolutionizing advertising through AI-powered workflows. We'll explore our AI Studio, which leverages generative AI to streamline creative production, enabling brands to craft personalized, high-quality content at scale. Learn how our predicative budget allocation streamlines performance management access social channels. Discover how our Brand Pulse solution provides real-time reach and frequency metrics, allowing marketers to optimize campaigns across channels and reduce ad spend waste. We'll also share our vision for the future of advertising and how AI will continue to shape the industry.
