Apoorva Dornadula
Speaker

Apoorva Dornadula

Sr. Engineering Manager, Creative AI

Apoorva is the Senior Engineering Manager at Smartly.io, where she leads Creative AI, focusing on integrating AI-driven solutions to enhance creative processes for marketers. Prior to this, she was a Co-Founder and CTO at Viralspace, a visual intelligence platform acquired by Smartly.io, where she developed technologies that provided actionable insights for social media advertising. Apoorva holds a Master's in Computer Science from Stanford University, where she conducted research on visual relationships in images. She is on the Forbes 30 Under 30 list for her work advancing AI in marketing and she is a part-time Founding Partner at Dent Capital, an AI-focused investing firm.

speaker Agenda

Speaker Sessions

Marketer Day
Main Stage
Apr 15, 2025
11:00 am

AI Across the Funnel: the Smartly Advantage in Media Buying & Creative

Join us for an insightful session on how Smartly.io is revolutionizing advertising through AI-powered workflows. We'll explore our AI Studio, which leverages generative AI to streamline creative production, enabling brands to craft personalized, high-quality content at scale. Learn how our predicative budget allocation streamlines performance management access social channels. Discover how our Brand Pulse solution provides real-time reach and frequency metrics, allowing marketers to optimize campaigns across channels and reduce ad spend waste. We'll also share our vision for the future of advertising and how AI will continue to shape the industry.

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