Erik Ashby
Speaker

Erik Ashby

Senior Director & Head of Product Research

Erik Ashby is a seasoned product leader specializing in AI-driven automation and customer engagement. As Senior Director of Product Research at Helpshift, he spearheads product innovation in digital customer service, focusing on AI, automation, and messaging. With over 30 years of experience, including nearly 20 years at Microsoft, where he led major initiatives for Outlook and Office 365, Erik is an expert in building scalable tech solutions and real-time customer support solutions. He brings nearly a decade of experience at Helpshift, building AI customer service solutions.

speaker Agenda

Speaker Sessions

Marketer Day
Main Stage
Apr 15, 2025
3:50 pm

Ai-centered Customer Support: Beyond Integration to Transformation

In today's market, the question isn't if you should integrate AI, but how to leverage it for maximum impact. This session moves beyond simply enhancing experiences with AI tools and explores what it truly means to build AI-centered customer support operations. Discover how this transformative approach can revolutionize both cost efficiency and customer satisfaction. Attendees will gain actionable insights into how AI and human agents can synergistically create superior customer experiences, deliver faster solutions, and achieve significant cost reductions.

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