Reid Robinson
Reid harnesses the powers of AI and automation at Zapier, leading the development of innovations such as the AI Actions API and the connection with ChatGPT GPTs. His eclectic career, fueled by curiosity, determination, and a healthy dose of professional schmoozing, started with making 120 cold calls a day sans computer, and selling conference tickets. Since then, he’s established strategic partnerships at both Zapier and Hootsuite, co-founded and led cocoNFT to the acquisition, and returned to Zapier to spearhead AI product management. Outside of work, Reid enjoys a heated game of Root or Clank, trying new restaurants, and traveling with his wife and their 3-year-old explorer-in-training.
Speaker Sessions
Bots with Brains: How You Can Build AI Agents That Will Actually Do Things
Marketing is evolving fast—and AI agents are the next leap forward. In this hands-on workshop, you'll learn how to design, build, and deploy AI agents that automate repetitive tasks, generate content, personalize customer experiences, and scale your impact without scaling your team, no coding required! This session will give you the tools to: - Understand the difference between chatbots, automations, and true AI agents - Identify high-impact use cases for agents in your marketing workflows - Build your first agent using intuitive no-code tools - Avoid common pitfalls in AI You’ll walk away with a working agent, a playbook for applying agents across your funnel, and the confidence to lead your team into the AI-powered future of marketing.